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One gram gold jewellery has become the most trusted alternative to real gold because it offers the same royal look without the heavy investment. Whether it is bridal jewellery, everyday wear, or boutique collections, customers expect long-lasting shine and durability. But what many buyers don’t realize is that maintenance decides how long jewellery will retain its glow, and improper handling can reduce its polish faster.
With the rise in Hyderabad’s jewellery reselling market, boutique stores, online sellers, and retail buyers depend on trusted wholesale brands like Aarthi Fashion Jewellery because long polish life increases customer satisfaction.

This detailed guide explains how to maintain one gram gold jewellery properly, what mistakes to avoid, and how to care for it like a professional jeweller.
To maintain jewellery properly, you must first understand how it is made.
It is jewellery coated with premium micro plating that uses one gram of gold polish per piece. The shine depends on:
- plating thickness
- polish quality
- metal base
- environmental exposure
- how users store it
Aarthi Fashion Jewellery uses premium long-lasting micro plating, which is why buyers trust:
- bridal collections
- CZ necklaces
- temple jewellery
- Kundan and Polki sets
When the plating is premium, maintenance becomes simple. But when jewellery is handled carelessly, plating can fade faster.
To protect jewellery, you must first know what damages it the most.
Perfume chemicals react with polish and cause dullness.
Sweat is acidic and reduces plating life.
Regular exposure can weaken polish.
Storing all jewellery together causes scratches and color fade.
These substances react with jewellery polish.
Air moisture can slowly oxidize plating.
When customers understand these factors, maintaining polish becomes easy.
Always keep jewellery inside:
- zip-lock pouches
- air-tight jewellery boxes
- velvet-lined pouches
Never expose jewellery to open air for long periods.

Perfumes contain alcohol, which reacts instantly with gold polish.
The correct method:
- First apply perfume
- Let it dry
- Then wear jewellery
This single step increases life by 40–60%.
Sweat is acidic.
Customers should:
- remove jewellery before workouts
- avoid wearing heavy sets outdoors in hot weather
- wipe jewellery after use
This ensures the plating remains fresh.
A soft cotton cloth helps remove:
- sweat
- dust
- skin oil
This small habit protects shine significantly.
Avoid storing anywhere near:
- bathroom
- near windows
- damp areas
- kitchen
Humidity reduces plating life.
Never store:
- multiple chains together
- earrings with bangles
- necklaces with anklets
Friction causes:
- stone loosening
- shine fading
- plating scratches
Premium stores like Aarthi Fashion Jewellery follow this method to keep stock new.
Water contains minerals that react with polish.
Always remove jewellery before:
- shower
- swimming
- washing face
- household chores
Even steam can reduce shine.
Lightweight items are suitable for daily wear.
But heavy bridal items should be used carefully.
For example:
- chokers
- harams
- heavy Jhumkas
- Kundan bridal sets
should be worn occasionally.

Sleeping with jewellery causes:
- breakage
- bending
- stone damage
- friction scratches
This is one of the easiest habits to fix.
These small tabs absorb moisture inside the jewellery box.
It increases polish life by 2×.
Never use silver cleaners or harsh chemicals.
Instead, follow this safe method:
- Take a soft cotton cloth
- Lightly wipe jewellery
- For dust in corners, use a soft brush gently
Avoid:
- toothpaste
- detergents
- hot water
- alcohol wipes
These will damage plating instantly.
Even a little exposure reduces shine.
Toothpaste & soap damages polish.
Heat can weaken plating glue.
Friction is the biggest cause of polish loss.
UV rays fade colours and stones.
Resellers often face customer queries like:
- “Madam polish faded fast”
- “Stone became dull”
- “Colour changed”
- “Why did this piece fade earlier?”
Most of these issues occur because customers are unaware of proper maintenance.
Resellers who educate customers experience:
- fewer returns
- better reviews
- repeat buyers
- higher trust
This is why wholesale suppliers like Aarthi Fashion Jewellery always give maintenance instructions with every purchase.

Specialised long-lasting micro gold plating used.
Every piece inspected for:
- finishing
- colour tone
- stone setting
All jewellery is coated with safe materials.
Hyderabad’s biggest wholesale jewellery hub ensures availability of:
- fresh stock
- best pricing
- new arrivals
Aarthi Fashion Jewellery recommends keeping:
- airtight pouches
- velvet cloth
- soft brush
- anti-tarnish strips
- silica gel packets
This maintains long-term shine.
- Keep away from water
- Avoid dropping to protect stones
- Avoid perfumes completely
- Store in padded boxes
- Wipe after every use
- Store in soft cloth bags
- Use only on special occasions
- Dry completely before storing
- Rotate usage
- Clean regularly
Jewellery lasts longer when buyers follow maintenance rules.
This builds trust, creates word-of-mouth, and increases brand value.
This is why Aarthi Fashion Jewellery focuses on:
- high quality
- customer education
- reseller training
- durability guidelines
These practices help customers maintain jewellery for 8–12 months easily.

Maintaining one gram gold jewellery is simple when buyers understand the right care methods. Protecting it from moisture, sweat, perfume, and friction can dramatically increase its lifespan.
If you want durable, premium-quality, micro-plated jewellery designed for long life, trust Aarthi Fashion Jewellery—the most reliable wholesale provider in Begumbazar, Hyderabad.
